Name and trademark recognition essential components of a successful business model.  Trademark law can be very complex, especially if you find yourself the subject of a trademark infringement suit when you have spent years building your name and logo in your field.  This is why it is crucial to file your trademarks early.

​Trademark planning requires you to plan out what your mark will be, whether it will contain a logo component, and what goods or services you will offer in connection with the mark.  Once this information is known or your mark is in use a business must take whatever steps are available to protect that name, image, or logo to help ensure your business growth potential is maximized and your potential risk of loss through a trademark case is minimized.

The personnel at The Center can help by:

• Evaluating the possible trademark conflicts with a newly chosen business name

• Determining if a name or logo is protectable

• Analyzing the risks associated with any potentially similar names

• Filing a trademark registration with the USPTO

• Helping with drafting and responding to cease-and-desist letters

Download the documents to help determine if you may have a protectable mark.